- Ikea: The digital marketing success story of a furniture brand
Ever wondered how a sofa is made? No? After all, a sofa is meant to relax, not think, isn’t it? Furniture isn’t the most absorbing topic to talk about. It’s less interesting than talking about the weather.
But Ikea created an engaging campaign around their furniture brand. They leveraged technology to gain traction. Through YouTube videos and blog posts, they illustrated how a small space could be utilized to maximize your lifestyle.
Using augmented reality, buyers could now see how a piece of furniture would look in their natural environment. This turned a “boring” industry ad into an engaging one. These creative solutions benefited their customers and created a brand value for Ikea as well.
- Traveller Collective: A success story in digital marketing
Traveler Collective makes engraved rings depicting every nation globally. They are collectible items. A portion of the income goes to charity. A great social media campaign is credited for selling over 10,000 products worldwide.
Traveler Collective began its internet marketing success story by identifying where its customers spend time on social media. They encouraged customers to create user-generated content. The #ontheroadwithtc hashtag has been used successfully by them. This user-generated content also works as social proof. Influencers worked as ambassadors to spread the message. Traveler Collective is a superb proof of success in social media marketing using Instagram.
- Rolex: An internet marketing success story to watch out for
Rolex is in time with the online marketing world. Although Rolex is a timeless classic, its digital marketing is surprisingly current. They’ve built their brand using ambassadors like Roger Federer.
The Rolex success story in digital marketing can be attributed to its presence in mountaineering expeditions, yachting, motorsports, and underwater exploration. They showcase beautiful images of their watches on Instagram from several angles. The images are modern and in tune with the channel.
Minimalist fonts, background colors, and a sophisticated vocabulary have helped them win over 7.5 million Facebook followers. They have used keywords strategically to optimize conversions.
- Dabur: A success story of digital marketing in India
Dabur, an Indian brand associated with traditionalism, has focused on conventional marketing since its inception. Recognizing the potential of digital marketing, they quickly took to this effective channel for their marketing.
They used storytelling effectively in their ‘Brave and Beautiful’ campaign. The campaign is a tribute to cancer survivors. This campaign was successful due to the high level of engagement. It isn’t just the regular ad promo.
- Vicks #TouchOfCare: An online marketing success story from India
The #touchofcare campaign made viewers think about family and family values. The brand told a story of how a transgender woman cared for an orphan. It associated the brand Vicks with the feeling of caring. Two disconnected individuals were depicted through vivid, emotional images in the advertisement.
The campaign has over 10 million views on YouTube. It was promoted and shared across social media. Vicks India’s Facebook post received over 34,000 shares and over 2.5 million views.
- Syght Glasses: A digital marketing success story to emulate
Corey Ferreira’s blue-light-blocking glasses are featured on Shopify. He combined digital marketing tactics for an optimized effect. He used Facebook effectively by running retargeting ads on the channel.
He also used affiliate marketing. He invited Twitch and YouTube gaming influencers to promote his products in exchange for a revenue share. Influencers who didn’t sell did not have to be paid, and those who sold plenty were rewarded likewise.
We can learn several things from these digital marketing success stories. Targeting is essential to success in digital marketing. Brands that start at the bottom can quickly end up at the top of the game in online marketing. Unite trends with personal brand values for maximum effect. Constant learning and applying digital marketing principles, and keeping abreast of changes are vital in making your own internet marketing success story.
FAQs
- What is the secret of internet marketing success stories?
Internet marketing success stories focus on the human element in their promotions. Align your message with the buyer journey, engagement, and brand story.
- Is digital marketing profitable in 2022?
Yes! Brands are focusing more on digital marketing than ever. The reason is its reach and viral potential.
- What are the components of digital marketing?
Lead generation, lead capture, and lead nurturing are the three main components of digital marketing.
- How do I write my own digital marketing success story?
Study online marketing success stories in your area of business. Dissect their POA. Then add your twist to known marketing principles to (potentially) create your own internet marketing success story.
- What are the areas of digital marketing?
SEO, social media marketing, pay-per-click, affiliate marketing, marketing analytics, mobile marketing, email marketing, and content marketing are the areas of digital marketing.
- Which factors are effective in making digital marketing agencies success stories?
In digital marketing, market insights, customer engagement, voice search, data analytics, predictive analysis, and hyperlocal advertising are vital elements that make success stories.
- Is coding knowledge needed for digital marketing?
You do not need coding knowledge to begin digital marketing.
